Introduction
Give a detailed description of the business and its goals.
Discuss ownership of the business and its legal structure.
List the skills and experience the owners bring into the business.
Discuss the advantages this business has over competitors.
Marketing
Discuss the products and services the company will offer.
Identify customer demand for your products and services.
Explain how your products and services wiill be advertised and marketed.
Explain your pricing strategy
Financial Management
Explain your source and the amount of initial equity capital.
Develop a monthly operating budget for the first year.
Develop an expected return on investment and monthly cash flow for the first year.
Provide projected income statements, and balance sheets for a two year period.
Discuss your break-even point.
Explain your personal balance sheet and method of compensation.
Discuss who will maintain our accounting records and how they will be kept.
Provide “what if” statements addressing alternative approaches to problems that may develop.
Operations
Explain how the business will be managed day to day.
Discuss hiring, personnel procedures.
Discuss insurance, lease or rent agreements, and issues pertinent to your business.
Account for the equipment necessary to produce your gods or services.
Account for production and delivery of
products and services.
Summary
Summarize your business goals and objectives and express your commitment to the success of your business. Once you have completed your business plan, review it with your business associates and other professionals.
